My Blog Post Content Template
Writing for a blog can be tedious. It can take hours to write a well thought out post and you may feel stuck spinning your wheels to generate content. It can also take a lot of hard work to organize your ideas into written content that will actually draw in your readers and communicate the points that you intend to. It’s not as simple as typing out your thoughts and pushing publish.
When I started my first blog I threw spaghetti at the wall with my writing. I just wrote what was on my mind and waited for something to stick. Of course, that was a terrible strategy and very few of my early blog posts have been successful. One great thing about blogging, however, is that a blog is ever-evolving. As bloggers, we learn as we gain experience and we are able to hone and refine every aspect of our site along with our improved knowledge.
I learned over time that specific types of posts are easier to promote, easier for readers to digest, AND easier for me to write. As I’ve refined my writing style I’ve also taken up following a general format for many of my posts. This has allowed me to create valuable content more quickly for my readers.
In this post, I want to share with you a very basic blog post template that I follow for many of my posts (including the one you’re reading now)! I’ve outlined some details about the components of the template that I follow and have also included a blog post template word document to download if you prefer to write and organize content that way.
Sample Blog Post Template Structure
Below I’ve listed each element that I include in my blog post structure, from top to bottom with a few details (ie. I start each post with number one below and proceed down through each element until I’ve reached the end of the post).
1. H2 Subtitle
I start each post with an H2 subtitle at the top of my page. In the title, I include a researched keyword different from the keyword I used in the main title for the post.
2. Post Introduction
I can’t take credit for the format that I use to write most of my post introductions. It is a format that I learned by listening to the Blogging Millionaire podcast by Brandon Gaille. He calls it the APP growth hack and you can read more about how to follow it here. Essentially, it structures the introduction into three parts that lead into the content of the blog post.
Sometimes knowing how to start a blog post is the hardest part, and I have found Brandon’s structure to be extremely helpful and easy to follow so I don’t get stuck trying to figure out how to introduce every post.
3. H2 Post Content SubTitle
After the introduction, I use another H2 subtitle to introduce and transition into the body content of my post. This allows me to emphasize another important keyword and create a definition between the introduction of my post and the content “meat” that I want to deliver.
4. Bulleted or Numbered Content
In most of my posts, I organize my body content into a bulleted or numbered list. Most online readers do not have a long attention span, so this keeps them from becoming overwhelmed by unorganized paragraphs. It also presents information in a way that is easy to scan and engage with.
I often make my numbered or bulleted titles into H3 headers, but not as an essential rule. It really depends on the type of post that I’m writing and the way that the information flows together.
After my body content, I include a brief conclusion. This typically includes a few sentences about why I’ve shared the information and what I hope that it will help my readers with. I also include a few sentences with a link to a related post on my site.
6. Pin Image
After my conclusion, I include a graphic formatted to be pinned on Pinterest to make it easy for my readers to share my content on the platform! I also make sure to type a keyword into the alt text field in my image details for SEO purposes. (I do this for all images that I put into a post.)
To learn how to create pin images for your posts read my post on how to make free graphic designs here.
7. H2 Subtitle
At the very end of each post, I add another H2 subtitle to emphasize a valuable keyword. Sometimes I simply copy the subtitle from #1 above and paste it to the bottom of the post or, if I still have a different keyword that I want to emphasize, I include that in a new subtitle.
This blog post template helps me to create content efficiently and in a format that is easy for readers to digest and share. If you’re struggling to find a way to organize your ideas and generate content more quickly, I hope that the details of my structure are helpful!
I highly recommend reading further about creating a good blog post introduction with the APP growth hack from Brandon Gaille here as well as learning more about how to structure a blog post for maximum SEO in Debbie Gardner’s ebook Easy On-Page SEO. (I did an SEO coaching session with her in the past that was extremely valuable! I highly recommend her information.)
You can download my blog post template free in a word document here and make sure you check out my post on 5 essential tools that my blog uses regularly to succeed as well as my top 5 resources for beginner bloggers.